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  • Do Brits care where their meat comes from?
  • Do Brits care where their meat comes from?
    Garry Knight, Creative Commons (2012) ©
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Do Brits prefer to eat British?

British produce is en vogue. Government strategies have been launched to push domestically grown food, while a growing number of supermarkets are making public commitments to British meat, milk and eggs. But what does the British brand add? And what does the label mean to consumers?