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  • Do Brits care where their meat comes from?
  • Do Brits care where their meat comes from?
    Garry Knight, Creative Commons (2012) ©
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Do Brits prefer to eat British?

British produce is en vogue. Government strategies have been launched to push domestically grown food, while a growing number of supermarkets are making public commitments to British meat, milk and eggs. But what does the British brand add? And what does the label mean to consumers?

Location United Kingdom

Scope
Apples from Kent, cheese from Devon and milk from a British dairy. When James and Emily Bradshaw of the British Family blog buy food, they seek out retailers and restaurants who can fill their basket or plate with as much domestically-sourced produce as possible. But the Bradshaws aren’t alone in their desire to buy British.

A plethora of recent research demonstrates the high level of consumer interest in buying British food; a 2014 study from food standards organisation Red Tractor found that 90% of shoppers felt it was important to support British producers, while 84% said they’d buy food ...

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