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  • How do the ultra-rich relax in the lap of luxury?
  • How do the ultra-rich relax in the lap of luxury?
    EventPhotosNYC, Creative Commons (2014) ©
REPORT

How do UHNWIs spend their free time?

Flying by private jet to your own island, joining a ‘circuit’ of celebrity-filled events and chartering a superyacht – the life of an Ultra High Net Worth Individual is the stuff of dreams. But how do they actually spend their time and wealth? And how can brands engage these big spenders?