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  • How do the ultra-rich relax in the lap of luxury?
  • How do the ultra-rich relax in the lap of luxury?
    EventPhotosNYC, Creative Commons (2014) ©

How do UHNWIs spend their free time?

Flying by private jet to your own island, joining a ‘circuit’ of celebrity-filled events and chartering a superyacht – the life of an Ultra High Net Worth Individual is the stuff of dreams. But how do they actually spend their time and wealth? And how can brands engage these big spenders?

Location Global

Imagine if you could fly by private jet to your own island, join a ‘circuit’ of exclusive, celebrity-filled events, charter a superyacht, or take a rocket to the moon. [1] Welcome to the world of the Ultra High Net Worth Individual (UHNWI). In 2015, research firm Wealth-X reported that there were 211,275 of them around the world, each with an average net worth of $141 million. [2]

This elite demographic forms just 0.004% of the global population, though their accumulated wealth makes up 40% of overall GDP. [2][3] But these plutocrats ...



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