Should luxury brands ‘do social’?
REPORT
24 Nov 2015
Should luxury brands ‘do social’?

The luxury goods market is worth €224 billion, so it’s no surprise that when it comes to change, many top-tier brands see no point in fixing something that doesn’t seem broken. But has a conservative approach to brand messaging grown stale? And how does luxury fit into a world of tweets and likes?

Cillian O’Connor