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  • The airline keeping families together, even when they’re not
  • The airline keeping families together, even when they’re not
    Lars Plougmann, Creative Commons (2009) ©
CASE STUDY

Lufthansa Bedtime Stories: keeping business travellers connected to their kids

Parents can regret the lack of quality time spent with their kids – a guilt that’s magnified for those who travel for work. Lufthansa is helping parents relieve this guilt by installing recording studios at departure gates in airports. But do kids want a bedtime story sent straight from the terminal?

Location Germany

Scope
Business travellers with young children are often racked with guilt over leaving their kids behind. Realising this, Lufthansa has launched a new initiative to help boost its appeal among this group. It’s offering parents the chance to record a bedtime story at the departure gate, allowing them to connect with their kids while they’re away.

If parents are able to alleviate their guilt by sending their children a bedtime message, they’re more likely to feel relaxed and contented in the air. “Travelling is always an emotional experience,” says Alexander Schlaubitz, head of marketing at Deutsche Lufthansa AG. “Farewell and ...

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