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  • Are selfie takers self-aware or self-absorbed?
  • Are selfie takers self-aware or self-absorbed?
    Dr_Zoidberg, Creative Commons (2015) ©

Are selfies a force for good?

Selfies ruin trips to galleries, interrupt nights out, and feed an unhealthy preoccupation with looks. But they’re also being used to champion the individual and non-mainstream beauty. As brands launch selfie campaigns, can they engage audiences in a way that’s helpful, not harmful?

Location Global

Selfies are vapid, anti-social and annoying. They ruin trips to galleries, interrupt nights out, and feed an unhealthy preoccupation with looks. It’s easy to decry selfie takers as conceited pavement-hoggers, but increasingly, these snaps are being used for positive political purposes. We’ve had the defiant selfie, the ugly selfie – now it’s the turn of the self-love selfie.

The self-love selfie is celebratory. It champions the individual and types of beauty that don't necessarily conform to the rigorous celebrity or model standard. Positive affirmations of the self are being disentangled from arrogance and insecurity as perceptions of what it ...



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