Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • The fu’erdai don’t mind if they come off flashy
  • The fu’erdai don’t mind if they come off flashy
    Michell Zappa, Creative Commons (2008) ©
CASE STUDY

Fu'erdai: the conspicuous consumers that are infuriating China

Whether driving Lamborghinis or splashing out at Louis Vuitton, the 20-something sons and daughters of China’s wealthiest business moguls are living the life. But as a nation in the midst of an anti-austerity drive, no one in China likes a show-off. Are the fu’erdai really as bad as their rep?