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  • Motif allows people to combine their investing with activism
  • Motif allows people to combine their investing with activism
    Thomas Hawk, Creative Commons (2015) ©
CASE STUDY

Motif: helping Gen Y invest in their ideas

Retail investment is changing, with algorithms set to replace personal advisors as Wall Street is ‘Uber-ified’. Aiming to give Gen Yers more control over their cash, Motif Investing lets users build their portfolios by theme, from gay-friendly to fossil-free. Can it give the robots a run for their money?

Location United States

Scope
Retail investment is undergoing a transformation, with management algorithms expected to replace personal advisors as Wall Street is ‘Uber-ified’. However, Gen Y are likely to demand more, rather than less, control over how their money is invested. [1]

Motif Investing is an alternative online platform that lets users build their portfolio by theme or ‘motif’, from gay-friendly to fossil-free, wearables to biotech. With the backing of some of the world’s biggest investment banks, it promises to give the robots a run for their money.

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