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  • Professional aunts with no kids have more time and money for themselves
  • Professional aunts with no kids have more time and money for themselves
    EventPhotosNYC, Creative Commons (2015) ©
CASE STUDY

PANKs: the women nurturing nieces and nephews instead of having kids

In the US, 47% of women of childbearing age are childless. Reports suggest these women are ‘wealthier, healthier and happier’ than mothers. But while this may be true, another group of non-mums are identifying as PANKs; Professional Aunts, No Kids. So who’s joining the ranks of the PANKs?

Location Northern Europe / North America

Scope
Jane has to rush out on her lunch break; she just found out that the new Call of Duty has been released. She’s a 37-year-old marketing manager who lives in Crouch End and works in the city, but the computer game isn’t for her son, it’s for her nephew. Jane isn’t a mum, she’s a PANK.

In 2015, 47% of women of childbearing age in the US are childless. [1] It’s widely reported that many of these women are ‘wealthier, healthier and happier’ than mothers. [2] And while this may be an accurate ...

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