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  • A minimal, mobile shopping experience for men
  • A minimal, mobile shopping experience for men
    EventPhotosNYC, Creative Commons (2015) ©
CASE STUDY

Curatum: mobile shopping for the modern man

Global menswear sales are set to reach $110 billion by 2019, up 36% on 2014. In response, there’s been an influx of stylish start-ups focused solely on men. Curatum is a discovery platform offering one new product each day. Is a minimal, mobile model the right way to get the modern man spending?

Location United Kingdom

Scope
From manbags to manbuns; in 2015, men are more style-conscious than ever. Global menswear sales are predicted to reach $110 billion by 2019, up 36% on 2014. [1] Which is probably why there’s been an influx of stylish start-ups focused solely on menswear.

Curatum is one of these new ventures, priding itself on being ‘the first and only luxury mobile commerce experience built exclusively for men.’ [2] ‘One a day’ is its motto; it’s a discovery platform that offers one new product every 24 hours. Is a minimal, mobile model like Curatum the ...

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