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  • Hermès perfume was once the subtle secret of Birkin buyers
  • Hermès perfume was once the subtle secret of Birkin buyers
    Hermès (2014) ©
CASE STUDY

Hermès Scent Library: experience luxury with your nose

The perfume industry is undergoing a shift away from mass market fragrances towards niche designer scents. Spearheading this move is the Hermès Perfume Library, offering visitors an exclusive look into the brand’s luxurious collection. Are experiential boutiques the future of luxury?