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  • Why are Gen Y only political on Facebook?
  • Why are Gen Y only political on Facebook?
    Thomas Hawk (2015) ©

A sector snapshot of citizenship

Why are Gen Y turning to their Facebook feeds to keep abreast of the news? How are people living ethically, without compromise? Why are people seeking comfort and sustainability? And how have kids turned into mini role models?

Location Global

US presidential candidates are spending big on television ads ahead of the 2016 election; Hillary Clinton has set aside $8 million for her TV campaign. But with cord-cutting on the increase, is this really the medium that candidates should be prioritising?

Between 2006 and 2012, the proportion of American adults under the age of 30 watching local news fell from 42% to 28%. Instead, Gen Y are turning to Facebook feeds and satirical shows to keep up with the news. Sardonic site – and now advertising heavyweight – The Onion racks up 25 million unique visitors a month. And for the ...



  • Politicians ‘digitally canvass’ on Facebook Politicians ‘digitally canvass’ on Facebook

    Do you Like political candidates on Facebook? Are you always sharing news stories? Facebook is filtering users' political activities online to help politicians target the right audience in a more friendly, casual way. Is the social network set to become the best way to ‘digitally canvass’?

  • Article image The Edge: for a smart, sustainable nine to five

    Offices are notorious for wasting energy. But not The Edge, which has been touted as the most sustainable and connected working space in the world. Designed to reduce operating costs and increase employee productivity, could it provide a template for buildings of the future?

  • Article image TreeHouse: from do-it-yourself to do-it-together

    More than half of US homeowners think now is a good time to renovate. But with growing environmental awareness, there’s a desire for more eco-friendly home improvement. Can TreeHouse – hailed as the ‘Whole Foods of DIY’ – revolutionise the sector with a focus on education and sustainability?

  • Article image Luvo: earning by learning

    Juggling studying and debt is an increasing challenge for college students in the US, but Luvo is offering a way to alleviate their burden. Its website makes selling notes to classmates easy and profitable, but why have these jottings suddenly turned into veritable gold dust?

  • Article image Kiezkaufhaus: hassle-free shopping that’s hyperlocal

    Online shopping may be convenient, but it often makes little logistical sense to undercut local businesses and add to the already massive delivery carbon footprint. German online retail start-up Kiezkaufhaus wants to solve this problem, offering same-day delivery from stores local to customers.

  • Article image H&M: fast fashion meets ethical accolades

    In 2015, Swedish fast fashion giant H&M was named one of the world’s most ethical companies thanks to its extensive sustainability efforts. But in an industry built on cheap thrills, can the rush of buying new stuff ever sit comfortably with the ethical responsibility to slow down consumption?

  • Article image Teen America: Alpha Achievers

    From Coasties to K-Poppers, the US is home to a range of teen subcultures. In the third of a series exploring Gen Z and Gen Y tribes, Andrea Graham Richeson delves into the overscheduled world of Alpha Achievers. Do these ambitious teens embody the model student and future star employee?

  • Article image The Daily Show: America’s Gen Y lose their anchor of hope

    For the past 16 years, Jon Stewart has hosted The Daily Show, poking fun at America’s politics and national media. In the process, he became a darling of America’s Gen Y. But how did Stewart’s satire come to resonate so clearly with this generation? And where will they head next for their news?