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  • Why are Gen Y only political on Facebook?
  • Why are Gen Y only political on Facebook?
    Thomas Hawk (2015) ©
Snapshot

A sector snapshot of citizenship

Why are Gen Y turning to their Facebook feeds to keep abreast of the news? How are people living ethically, without compromise? Why are people seeking comfort and sustainability? And how have kids turned into mini role models?

Location Global

US presidential candidates are spending big on television ads ahead of the 2016 election; Hillary Clinton has set aside $8 million for her TV campaign. But with cord-cutting on the increase, is this really the medium that candidates should be prioritising?

Between 2006 and 2012, the proportion of American adults under the age of 30 watching local news fell from 42% to 28%. Instead, Gen Y are turning to Facebook feeds and satirical shows to keep up with the news. Sardonic site – and now advertising heavyweight – The Onion racks up 25 million unique visitors a month. And for the ...

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