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  • Be taken to another world from the comfort of your hotel room
  • Be taken to another world from the comfort of your hotel room
    Kārlis Dambrāns, Creative Commons (2015) ©
CASE STUDY

Marriott VR Room Service: digital postcards inspire adventure

Since launching in 2013, Marriott’s Travel Brilliantly campaign has been pioneering the future of travel, from mobile check-in to in-room Netflix. Now, guests are able to order exclusive VR content to their rooms. How can travel brands use this tech to boost sales and strengthen consumer loyalty?

Location North America / Northern Europe

Scope
Since launching in 2013, Marriott’s Travel Brilliantly campaign has been pioneering the future of travel, from mobile check-in to in-room Netflix. Now, guests at a selection of its hotels are able to order exclusive virtual reality content to their rooms. Leaving the likes of Shangri-La and Thomas Cook racing to catch up, can Marriott’s example prove that VR technology has a place in the travel industry?

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