Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Will people pay for an ad-free YouTube?
  • Will people pay for an ad-free YouTube?
    Matthew Kenwrick, Creative Commons (2012) ©
CASE STUDY

YouTube Red: paying to skip the ads

People don’t like ads, and the success of Spotify Premium shows that they'll pay to avoid them. YouTube is now offering a similar option in the form of YouTube Red, giving users an ad-free experience and exclusive content. How might the loss of commercials impact the future of the ad industry?