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  • Will people pay for an ad-free YouTube?
  • Will people pay for an ad-free YouTube?
    Matthew Kenwrick, Creative Commons (2012) ©
CASE STUDY

YouTube Red: paying to skip the ads

People don’t like ads, and the success of Spotify Premium shows that they'll pay to avoid them. YouTube is now offering a similar option in the form of YouTube Red, giving users an ad-free experience and exclusive content. How might the loss of commercials impact the future of the ad industry?

Location Global

Scope
With over a billion active users and 300 hours of content uploaded every minute, YouTube is the most powerful engine for video distribution today. [1][2] And while it’s traditionally relied on third party advertisers to make money – it earned $4 billion in revenues last year – the release of new subscription service YouTube Red is set to change things up. [3]

For $9.99 a month, members can watch videos ad-free, access exclusive content, save clips to watch offline and play videos in the background as they switch apps. Launched in the ...

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