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  • What does music inspired by the early internet era sound like?
  • What does music inspired by the early internet era sound like?
    Jasmine Safaeian (2015) ©
CASE STUDY

PC Music: a homage to bubblegum pop

If there’s one thing certain about PC Music, it’s that it divides opinion. The London-based label has grown a cult following through pop stars inspired by 90s bubblegum pop, J-pop and dot-com-era graphics. Toeing the line between homage and irony, is PC Music the future of pop or one big joke?