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  • Why are Brazilians paying a premium for ice lollies?
  • Why are Brazilians paying a premium for ice lollies?
    Yelp Inc., Creative Commons (2015) ©
CASE STUDY

Los Paleteros: fancy ice lollies for Brazil's foodies

When thinking about gourmet grub, ice lollies might not immediately spring to mind. But with each ‘paleta’ from Los Paleteros almost twice the size (and price) of a traditional lolly, fancy ice cream on a stick has become a hit in Brazil. Why are people willing to splash out on posh popsicles?