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  • Why are Brazilians paying a premium for ice lollies?
  • Why are Brazilians paying a premium for ice lollies?
    Yelp Inc., Creative Commons (2015) ©
CASE STUDY

Los Paleteros: fancy ice lollies for Brazil's foodies

When thinking about gourmet grub, ice lollies might not immediately spring to mind. But with each ‘paleta’ from Los Paleteros almost twice the size (and price) of a traditional lolly, fancy ice cream on a stick has become a hit in Brazil. Why are people willing to splash out on posh popsicles?

Location Brazil

Scope
When thinking about gourmet grub, ice lollies might not immediately spring to mind. But a fancy version of ice cream on a stick has become a hit in Brazil. Launched in Camboriú, a busy beach location in the south of country, indie brand Los Paleteros has been helping to popularise ‘paletas’ – Mexican-inspired premium lollies – since 2012.

Each paleta is almost twice the size of a traditional ice lolly, but they cost around R$9 – double the typical price. Why are Brazilians willing to splash out on a posh popsicle?