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  • Boomer bikers are taking to the open road
  • Boomer bikers are taking to the open road
    Jlmaral, Creative Commons (2014) ©
CASE STUDY

Saga: insuring ‘silver riders’ on the open road

As Boomers approach retirement with time and money, they’re longing for adventure, with some hopping on a chopper; in 2014, 3,000 over-50s gained a UK motorbike licence. Saga bought motorcycle insurer Bennetts to tap into this market, but what’s driving over-50s to the open road?