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  • Cult, classic and indie cinema goes on-demand
  • Cult, classic and indie cinema goes on-demand
    Jessy Rone, Creative Commons (2012) ©
CASE STUDY

MUBI: art house cinema finds a home on your smartphone

While VOD services have given blockbusters a new lease of life, where can people catch up on all those local cinema gems? MUBI offers a hand-picked library of 30 cult classics to its seven million users on desktops and smart devices. How has it become the world’s largest art house theatre?

Location Global

Scope
Today’s film fans flock to Netflix, not the multiplex, to get their Friday night entertainment. But while video-on-demand services have given a new lease of life to blockbusters and bargain basement horrors, what about all those gems in between that could once only be found at local independent cinemas?

Enter MUBI, an art house cinema on your smartphone, tablet, desktop or PlayStation. Offering just 30 ‘cult, classic, independent and award-winning films from around the world’ each month, the website’s carefully curated selection is a far cry from the overcrowded libraries of its peers.

With offices in Istanbul, Oslo, London ...

Canvas8

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