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  • Cult, classic and indie cinema goes on-demand
  • Cult, classic and indie cinema goes on-demand
    Jessy Rone, Creative Commons (2012) ©
CASE STUDY

MUBI: art house cinema finds a home on your smartphone

While VOD services have given blockbusters a new lease of life, where can people catch up on all those local cinema gems? MUBI offers a hand-picked library of 30 cult classics to its seven million users on desktops and smart devices. How has it become the world’s largest art house theatre?