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  • Can omotenashi really be outsourced to robots?
  • Can omotenashi really be outsourced to robots?
    Calvin, Creative Commons (2013) ©
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Why Japan wants to offer the world selfless hospitality

Omotenashi – which roughly translates as ‘selfless hospitality’ – is a complex concept; one the Japanese pride themselves on. As the 2020 Olympics approach, Japan is preparing to serve it up on a mass scale, turning to robots for help. But are androids advanced enough to emulate such a human service?