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  • How’s Invisible Zinc changed the way Aussies wear sunscreen?
  • How’s Invisible Zinc changed the way Aussies wear sunscreen?
    Emily Orpin, Creative Commons (2013) ©
CASE STUDY

Invisible Zinc: a sunscreen revolution Down Under

With Aussie GPs seeing over a million patients a year for skin cancer, it’s not all smiles and sunshine Down Under. Invisible Zinc is helping to change sun worshipping in Australia with a product that’s lauded for its light, silky feel. But can a sunscreen brand improve people’s skincare habits?