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  • Growing up doesn’t mean giving up childhood interests
  • Growing up doesn’t mean giving up childhood interests
    Marvin Chandra, Creative Commons (2015) ©
CASE STUDY

Teen America: Neat Geeks

From Coasties to the Americana, the US is home to a range of teen subcultures. In the fifth of a series exploring Gen Y and Z tribes, Andrea Graham Richeson explores the Neat Geeks, mega-fans who live to collect toys and pop culture novelties. Is the big kid lifestyle set to enter the mainstream?

Location United States

Scope
Does growing up mean giving up one’s toys? To Neat Geeks – a subculture built on a love of sci-fi, pop culture and collectibles – the answer is a resounding no. These fans are dedicated collectors and hyper-consumers who are helping drive the $116 billion licensed product and character merchandise industry to new heights. [1] Whether they’ve an intense love for Star Wars, Minecraft, Nintendo or Lego, Neat Geeks are carrying their childhood interests through adolescence and into adulthood. And with the popularity of comic cons and the rise of Bronies, it’s never been more fun or ...

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