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  • How are new mums showing their consumer might?
  • How are new mums showing their consumer might?
    Philippe Put, Creative Commons (2014) ©
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How new mums like to shop

Becoming a parent is one of life’s most stressful – albeit cherished – moments. With Brits spending an average of £1,619 to prepare for a baby, some mums are buying on their smartphones at all hours. But how do new mothers really like to shop? And which brands are meeting their needs?