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  • How much attention do we pay to ads on our commute?
  • How much attention do we pay to ads on our commute?
    Lena Vasiljeva, Creative Commons (2013) ©
REPORT

How are commuters consuming media?

With the average UK commute lasting 38 minutes, communications that provide convenience, entertainment or a simple distraction can make the time spent travelling feel shorter. But what do people read, play or buy going from A to B? And how are brands engaging this captive audience?