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  • What makes the Boomer grandparent so different?
  • What makes the Boomer grandparent so different?
    Incase, Creative Commons (2010) ©
REPORT

How the role of grandma and grandpa is changing in the US

Today’s Boomer grandparents have a historically unique role in families and as consumers. Lori Bitter presents findings from her new book, The Grandparent Economy, that reveal how they’re changing spending patterns, adapting to new tech, and sparking a return to multi-generational households.

Location United States

Scope
Today’s Baby Boomer grandparents are a microcosm of mature consumer lifestyles. They provide care for aging parents and young children, equating to billions of dollars in savings. They pay for education, insurance and daily expenses, sacrificing their own secure retirement to do so. And they’re helping to fund these younger and older family members by working longer than any previous generation of older adults.

With the number of grans and grandads in the US set to rise to 80 million by 2020 – representing one in three adults – a growing number of Boomers are set to take on ...

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