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  • What makes the Boomer grandparent so different?
  • What makes the Boomer grandparent so different?
    Incase, Creative Commons (2010) ©
REPORT

How the role of grandma and grandpa is changing in the US

Today’s Boomer grandparents have a historically unique role in families and as consumers. Lori Bitter presents findings from her new book, The Grandparent Economy, that reveal how they’re changing spending patterns, adapting to new tech, and sparking a return to multi-generational households.

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