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  • Can a brick-and-mortar store help Loaf bring in more dough?
  • Can a brick-and-mortar store help Loaf bring in more dough?
    Loaf (2015) ©
CASE STUDY

The Loaf Shack: laid-back furniture shopping

With the UK’s furniture industry heavily fragmented, online retailer Loaf is looking to take a larger slice of the market by opening its first physical shore – The Loaf Shack. The outlet aims to make buying furniture relaxing and hassle-free, but can it replicate the simplicity of shopping online?