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  • Yelp’s Elite super-users wield immense influence
  • Yelp’s Elite super-users wield immense influence
    Garry Knight, Creative Commons (2013) ©
CASE STUDY

Yelp Elite: breaking bread with the everyday expert

Launched in 2004, Yelp has grown to include more than 50 million businesses worldwide. And it’s transformed how people find a place to eat; we now rely on tips from internet strangers. But thanks to Yelp Elite, some of these strangers are more powerful than others. So who are these influencers?

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Launched in 2004, online review site Yelp has grown to include more than 50 million businesses worldwide, with a monthly average of 142 million unique visitors perusing 77 million reviews. [1][2] More significantly, it has helped transform how we find a place to eat out.

Instead of recommendations from friends, we now rely on advice from online strangers. But thanks to Yelp Elite – a group of super-users described by the site as the “true heart of the Yelp community, both on and offline” – some of these strangers are more influential than others. So ...

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