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  • Everybody wants to be an early adopter
  • Everybody wants to be an early adopter
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CASE STUDY

Found Them First: bragging rights for music geeks

Discovering new music was once a preserve of A&R scouts at major labels. But with unsigned acts now playing to anyone with an internet connection, how can music fans be sure of who was there first? A new Spotify feature is quantifying ‘cool’, giving music geeks the bragging rights they deserve.