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  • Everybody wants to be an early adopter
  • Everybody wants to be an early adopter
    Philips Communications, Creative Commons (2013) ©
CASE STUDY

Found Them First: bragging rights for music geeks

Discovering new music was once a preserve of A&R scouts at major labels. But with unsigned acts now playing to anyone with an internet connection, how can music fans be sure of who was there first? A new Spotify feature is quantifying ‘cool’, giving music geeks the bragging rights they deserve.

Location Global

Scope
New Romantics, Rockabillies, Ravers; for decades, people have defined themselves by the music they listen to. Research even shows that what music you love can say tangible things about who you are. A study of 36,000 people across 60 countries suggests that opera fans are creative, blues fans have high self-esteem and reggae fans are outgoing. [1]

But it’s not just about what you listen to, it’s about when. More specifically, it’s about being first. After all, nothing says ‘I’m in the know’ like being an early adopter. In 2015, 42% of people found a ...

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