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  • What does a healthy diet look like to Gen X?
  • What does a healthy diet look like to Gen X?
    David Salafia, Creative Commons (2000) ©

UK Gen X on Eating and Drinking

Do Gen X really only dream of discounts? Do they actually give a damn about ‘organic’? And what does snacking look like when you’re old enough to know better? Canvas8 sat down with British men and women between the ages of 35 and 49 to find out how and what they really like to eat and drink.

Location United Kingdom

A romantic picture is painted of the contemporary British relationship with food and drink. One in six adults have apparently started growing their own veg in the last four years, while over a third are paying for organic food and almost half (41%) claim it’s important that the products they buy be ethically sourced. 

Many of these ideals go hand-in-hand with a healthy diet and – especially when it comes to organic or locally-sourced goods – a hefty price tag; some studies claim that healthy food costs up to ...



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