While luxury brands move away from the ‘stuffy’ traditions, a new breed of hotels that spans the entire price spectrum is competing to meet the needs of the digitally dependent Millennials. But how is such a long-standing industry redefining itself to meet the needs of Gen Y?

The stereotypical image of a holiday masks a much larger variety of desires and options, connected to states of mind, emotions, personal interests and idea of leisure and enjoyment. How much do we still identify with white sands and blue sea?

The idea of staying in a hostel brings to mind cramped, rickety bunk beds, dingy bathrooms and a general lack of amenities. But a new kind of hostel – termed 'poshtels' – is on the rise, promising an entirely different experience to the usual no-frills backpacker hang-outs.

Ditching the rickety bunk beds, Germany's youth hostels are getting a makeover – morphing into budget hotels in order to cater to Europe's EasyJet traveller, rather than a typical backpacker. The German Youth Hostel movement (DJH) is catering to families and business travellers alike.