Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Is this the world’s worst hostel?
  • Is this the world’s worst hostel?
    Gustavo Gomes, Creative Commons (2008) ©
CASE STUDY

Hans Brinker: the hostel promising an honestly horrible holiday

Many hostels are keen to premiumise their offerings to distance themselves from damning stereotypes – no towels, filthy rooms and wealthy, wasted 20-somethings. But the Hans Brinker Budget Hotel wears its inadequacy as a badge of honour, winning the hearts of Gen Y globetrotters.

Location Netherlands

Scope
Envisage a typical hostel. Whether it’s in London or LA, Berlin or Buenos Aires, there are certain commonalities, most of which are unsavoury. No towels? Check. Filthy rooms? Check. Wasted, 20-somethings embarking on a journey to find themselves? Check.

Many establishments are keen to premiumise their offerings to distance themselves from such damning stereotypes; cue the rise of the ‘poshtel’. But the Hans Brinker Budget Hotel wholeheartedly believes that you should stay true to who you are, which is why it wears its inadequacy as a gleaming badge of honour. But do people really want ...

Canvas8

Related

  • The rise of the 'poshtel' The rise of the 'poshtel'

    The idea of staying in a hostel brings to mind cramped, rickety bunk beds, dingy bathrooms and a general lack of amenities. But a new kind of hostel – termed 'poshtels' – is on the rise, promising an entirely different experience to the usual no-frills backpacker hang-outs.

  • German hostels are getting a makeover German hostels are getting a makeover

    Ditching the rickety bunk beds, Germany's youth hostels are getting a makeover – morphing into budget hotels in order to cater to Europe's EasyJet traveller, rather than a typical backpacker. The German Youth Hostel movement (DJH) is catering to families and business travellers alike.

  • Article image How hotels are being redesigned for Gen Y

    While luxury brands move away from the ‘stuffy’ traditions, a new breed of hotels that spans the entire price spectrum is competing to meet the needs of the digitally dependent Millennials. But how is such a long-standing industry redefining itself to meet the needs of Gen Y?

  • Article image Holidays without the sun, sand and sea

    The stereotypical image of a holiday masks a much larger variety of desires, states of mind, emotions and personal interests. How much do we still identify with white sands and blue sea?