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  • Can fast fashion and sustainability co-exist?
  • Can fast fashion and sustainability co-exist?
    H&M (2015) ©
CASE STUDY

H&M: fast fashion meets ethical accolades

In 2015, Swedish fast fashion giant H&M was named one of the world’s most ethical companies thanks to its extensive sustainability efforts. But in an industry built on cheap thrills, can the rush of buying new stuff ever sit comfortably with the ethical responsibility to slow down consumption?