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  • Can Le Club Goose re-establish the brand's luxe image?
  • Can Le Club Goose re-establish the brand's luxe image?
    Grey Goose (2015) ©
CASE STUDY

Le Club Goose: techy trinkets make luxury exclusive again

Luxury is a nuanced concept, complicated by trade-offs between exclusivity and accessibility, quality and affordability. Straddling this line is even harder nowadays, but luxury vodka brand Grey Goose think it’s cracked it with Le Club Goose. How is it re-establishing exclusivity in a digital era?