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  • Do we really need to take supplements?
  • Do we really need to take supplements?
    Alex Proimos, Creative Commons (2012) ©
CASE STUDY

Miramix: multivitamins personalised for you

There’s a pill for every life stage or ailment. Whether it’s iron for anaemia or evening primrose oil for thinning hair. But what if you fancy boosting your immune system by tweaking your vitamin C levels? Miramix allows people to create their own blend of vitamins, but do we really need supplements?

Location United States

Scope
The supplements industry is worth $50 billion a year and there’s a pill for every life stage, complaint or ailment. [1] If you’re pregnant, there’s folic acid. If you’re feeling tired, boost your iron. If your hair is thinning, try evening primrose oil.

But what if you fancy boosting your immune system for a few months by upping your vitamin C, or trialling the benefits of konjac root? Nutrition marketplace Miramix allows people to create and customise their own blends of vitamins. What are the benefits of blending your own mix? And do we even need supplements?

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