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  • Would you trust Popbasic to stock your wardrobe?
  • Would you trust Popbasic to stock your wardrobe?
    Popbasic (2014) ©

Popbasic: delivering capsule wardrobes to your door

From normcore to capsule wardrobes, Gen Y has graduated from fast fashion and is going back to basics. Aussie start-up Popbasic is jumping on this movement with ‘mini monthly collections’ that can be bought as a set and delivered for free. But why would you trust Popbasic to stock your wardrobe?

Location North America / Oceania

Searching for the perfect white t-shirt online? Your choices may seem overwhelming, but a new breed of start-ups are making the decision to ‘add to bag’ easier than ever. These nimble e-retailers have the ability to involve, engage, and provide customer service in ways that larger high street retailers can’t.

Popbasic is one such online store, selling limited-edition capsules of three to four basic pieces bundled together as a monthly ‘micro collection’. These capsules are the opposite of trend-led fast fashion models, defined by their depth and breadth of products. What can the industry learn from Popbasic’s ...



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