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  • How does dieting fit into the modern healthy lifestyle?
  • How does dieting fit into the modern healthy lifestyle?
    Marjan Lazarevski, Creative Commons (2013) ©
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Is dieting really dead?

The way people lose weight is changing. Out are the cardboard-tasting diet foods, awkward meet-ups and communal weight shaming, in are the whole foods, digital apps and sexy workout gear. But is dieting really dead? And how are consumer attitudes towards wellness changing?

Location North America / Northern Europe

Scope
The way people lose weight is changing. The number of people on diets has declined by more than 35% since the early nineties, while market leader Weight Watchers saw its membership drop 21% in the US in 2014, with its net income almost halving from $510 million to $273 million between 2012 and 2014. [1][2] It’s a brand that is literally ageing, with its mostly female membership now at an average age of 48.

Out are the cardboard-tasting diet foods, awkward meet-ups and weight shaming, in are the whole foods, digital apps and sexy workout gear. ...

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