Ironman: a healthier kind of crisis for middle-aged men
Ironman: a healthier kind of crisis for middle-aged men

For the Gen Xers and Boomers who are hitting the inevitable dip in happiness that comes with middle age, sports cars and sex with secretaries simply aren’t cutting it. Instead, the middle-aged middle-classes are taking up triathlons, and it’s seen Ironman flourish into a $650 million brand.