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  • Will rewards or punishments get people kicking the habit?
  • Will rewards or punishments get people kicking the habit?
    Intrinsic-Image, Creative Commons (2013) ©

The psychology of quitting

From nicotine gum to e-cigarettes, the global smoking cessation-aid market was worth around $2.4 billion in 2011, and as healthcare costs soar and more people seek to give up, its value is set to grow. But when it comes to kicking the habit, what will get people to quit – the carrot or the stick?

Location North America / Northern Europe

From nicotine gum to e-cigarettes, there have been plenty of innovations in recent years to help people quit smoking. The global smoking cessation-aid market was worth an estimated $2.4 billion in 2011, with nicotine gum accounting for $1.3 billion. [1] And the market is set to grow rather than shrink in coming years as more people look to kick the habit.

For companies that offer employees health benefits, there’s a lot at stake. A 2013 study found that smokers in the US cost employers $6,000 more than non-smokers. [2] As these healthcare costs soar, an increasing ...



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