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  • Will rewards or punishments get people kicking the habit?
  • Will rewards or punishments get people kicking the habit?
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The psychology of quitting

From nicotine gum to e-cigarettes, the global smoking cessation-aid market was worth around $2.4 billion in 2011, and as healthcare costs soar and more people seek to give up, its value is set to grow. But when it comes to kicking the habit, what will get people to quit – the carrot or the stick?