Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Will rewards or punishments get people kicking the habit?
  • Will rewards or punishments get people kicking the habit?
    Intrinsic-Image, Creative Commons (2013) ©
REPORT

The psychology of quitting

From nicotine gum to e-cigarettes, the global smoking cessation-aid market was worth around $2.4 billion in 2011, and as healthcare costs soar and more people seek to give up, its value is set to grow. But when it comes to kicking the habit, what will get people to quit – the carrot or the stick?

Location North America / Northern Europe

Scope
From nicotine gum to e-cigarettes, there have been plenty of innovations in recent years to help people quit smoking. The global smoking cessation-aid market was worth an estimated $2.4 billion in 2011, with nicotine gum accounting for $1.3 billion. [1] And the market is set to grow rather than shrink in coming years as more people look to kick the habit.

For companies that offer employees health benefits, there’s a lot at stake. A 2013 study found that smokers in the US cost employers $6,000 more than non-smokers. [2] As these healthcare costs soar, an increasing ...

Canvas8

Related

  • Article image Can shame save the world?

    Public shaming is back on the agenda. From fears of being photographed eating on the tube, to apps that erase pics from the night before – the spectre of public criticism looms large. Has social media revived this age-old mechanism of control? Or can shame be a force for positive change? 

  • Article image Hershey’s Cool Blasts: getting America chewing

    Chewing gum used to be synonymous with youth in America. It was sexy, glamorous and epitomised a laid-back attitude. But the $4 billion US gum market is down 10% in sales, and this is expected to continue until 2019. So why are Americans spitting out their gum?

  • Big tobacco's future smells a lot like pot Big tobacco's future smells a lot like pot

    The tobacco industry was the best-performing industry in the US throughout the 20th and early-21st centuries. Weed is already a $1.53 billion business, and now it's been legalised in certain states, will the tobacco industry see its profits getting high on pot, too?

  • Blood tests hold secrets to quit smoking Blood tests hold secrets to quit smoking

    In today’s world you can customise your Nike trainers, put your Instagram pictures on place mats or even put your dad's name on a bottle of Bourbon. Thanks to a US study into people’s ability to stop smoking, soon you could have your own unique quitting plan, too.

  • Article image How to make people think about tomorrow, today

    Would you rather jet off to the Bahamas next week, or save and go in a years’ time? In an ‘I want it now’ culture, thinking for the future is hard. When two-thirds of boomers retire they won’t have saved enough to maintain their lifestyle. How can brands encourage people to think about tomorrow, today?

  • Article image Snus: a growing addiction to a cleaner craving

    Could a 700-year-old Swedish tobacco product that's placed under the top lip replace e-cigarettes as the next smoking alternative? About 1 million Swedes use snus daily, and it's becoming popular in the US too. What does it reveal about the changing demands of tobacco consumers?

  • This lighter will help you quit smoking This lighter will help you quit smoking

    Many smokers trying to quit find that nicotine patches and gum don't hit the spot. Enter QuitBit, a 'smart lighter' that tracks how many cigarettes you smoke and how long it's been since your last one. It connects to an app, allowing you to set limits on how often it lights up.

  • Article image How Vuse hopes to make smoking 'cool' again

    With smoking in decline, e-cigarettes may be the future – but only by being culturally relevant can new brands like Vuse stand out. Will it be enough reason for smokers to switch?