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  • A desire to emulate is one driving force behind Minimums
  • A desire to emulate is one driving force behind Minimums
    Minimums (2015) ©
CASE STUDY

Minimums: purchase the possessions of interesting people

From red-carpet retail rundowns to MTV’s Cribs, people want to know what celebrities are wearing, watching and reading. Minimums is a start-up making the most of this desire, allowing people to view and buy ‘the most interesting possessions of the world’s most interesting people’.