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  • A desire to emulate is one driving force behind Minimums
  • A desire to emulate is one driving force behind Minimums
    Minimums (2015) ©
CASE STUDY

Minimums: purchase the possessions of interesting people

From red-carpet retail rundowns to MTV’s Cribs, people want to know what celebrities are wearing, watching and reading. Minimums is a start-up making the most of this desire, allowing people to view and buy ‘the most interesting possessions of the world’s most interesting people’.

Location United States

Scope
From red-carpet retail rundowns to MTV’s Cribs, people want to know what celebrities are wearing, watching and reading, what’s important to them and what they couldn’t go without. Whether it comes from simple curiosity or a desire to emulate, we always want to know more about the lives of stars.

Minimums is a start-up making the most of this desire, showcasing ‘the most interesting possessions of the world’s most interesting people’. But it doesn’t just let you view their possessions, it also lets your purchase them. Can this hyper-personal form of e-commerce change how products are advertised and bought?

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Canvas8

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