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  • Can golf ever win a place in the hearts of the French?
  • Can golf ever win a place in the hearts of the French?
    DncnH, Creative Commons (2012) ©
CASE STUDY

The Ryder Cup: driving in a new era of French golf

Golf is renowned as an industry that brings in the big bucks, but in France, the sport is historically hampered by its elitist reputation. With the news that the country is set to host revered golfing competition The Ryder Cup in 2018, can golf swing for success amongst French sports fans?

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