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  • Can China’s internet landscape survive while trapped in a bubble?
  • Can China’s internet landscape survive while trapped in a bubble?
    Daniel Lee, Creative Commons (2013) ©
CASE STUDY

Youku Tudou: streaming video from behind the Great Firewall

China’s Golden Shield Project – or the ‘Great Firewall’ – has long posed problems for video moguls looking to please domestic audiences. But with new regulations tightening censorship even further, how are media sites staying relevant in an increasingly crowded and insular market?

Location China

Scope
With almost 650 million internet users, China has the biggest online population in the world. [1] But with its ‘Great Firewall’ of censorship in place, the leading domestic video moguls have to battle it out, with original and user-generated content as their ammo.

In 2012, China’s two leading video streaming websites, Youku and Tudou, merged to become the country’s biggest player in online content, reaching 500 million active users. [2] But they were both still failing to keep their hits up. With dozens of copycat rivals, the online market in China is ...

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