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  • Where do brands fit into India’s emerging street culture?
  • Where do brands fit into India’s emerging street culture?
    Al Partanen (2013) ©
REPORT

How India’s street culture is championing change

India’s Gen Y are champions of change, caring less about a career in the West and more about community issues. They’re using skating, hip hop and graffiti to build positivity in young women, transform urban spaces and drive India’s artistic reputation. How are brands reaching this ‘Heart Generation’?

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