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  • Ambitious Alpha Achievers are set to take over the world
  • Ambitious Alpha Achievers are set to take over the world
    Texas A&M University, Creative Commons (2015) ©
CASE STUDY

Teen America: Alpha Achievers

From Coasties to K-Poppers, the US is home to a range of teen subcultures. In the third of a series exploring Gen Z and Gen Y tribes, Andrea Graham Richeson delves into the overscheduled world of Alpha Achievers. Do these ambitious teens embody the model student and future star employee?

Location United States

Scope
When should young people start preparing for their future? If you were to ask an American teenager or their parents, they’d likely tell you that they’ve already begun. Faced with increasingly competitive college admissions, a rapidly changing economy and global competition, today’s youth are doing everything they can to prepare for an uncertain future. Driven to succeed, Gen Z’s Alpha Achievers are taking a more rigorous and determined approach to their studies, extracurriculars and career development, raising the bar for everyone.

Gen Zers are more ambitious than previous generations, especially compared to the ‘slacker’ teen stereotype applied to their ...

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