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  • Saving memories via mobile
  • Saving memories via mobile
    Matthew Kenwrick, Creative Commons (2012) ©
REPORT

How screenshots became the reality TV of social media

The screenshot is how you save a digital memory. From displaying autocorrect errors to dodging Twitter’s character limit, it has become an easy and intimate way to communicate online. But what are the implications for brands? And what do they say about the users that share them?

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The screenshot is how you save a digital memory. One of its earliest uses was to document outrageous autocorrect mistakes – see BuzzFeed’s ‘35 of the most concerning autocorrect fails of all time' – while new incarnations have seen Instagram accounts like TextsFromYourEx and TinderNightmares collectively attract more than two million followers for shaming people online.

It’s become an easy solution for people who don’t have time to take notes the old-fashioned way. Whether you came across an interesting article on Facebook or the recipe you found on Instagram looks like something you’d ...

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