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  • Will women swap tampons and pads for period pants?
  • Will women swap tampons and pads for period pants?
    Thinx (2015) ©
CASE STUDY

Thinx: swapping tampons and pads for period pants

The majority of feminine hygiene products aren’t exciting, but with the corporations responsible for making them barely changing over a century, do women have much choice? Period panty start-up Thinx says yes, offering a friendlier, cheaper and cooler way to sail through that time of the month.