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  • Simplifying shopping lists for seniors
  • Simplifying shopping lists for seniors
    Chris Chabot, Creative Commons (2013) ©
CASE STUDY

Peapod: American seniors rely on grocery delivery

Peapod’s grocery delivery service may be favoured by young American urbanites, but its core market is senior citizens. With an inviting interface and reliable delivery, over-65s are turning to the service for locally-grown food and healthy ready meals. Can its model succeed in other ageing markets?