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  • Can a device ever hope to understand human emotion?
  • Can a device ever hope to understand human emotion?
    Dennis Yang, Creative Commons (2012) ©
CASE STUDY

Affectiva: emotionally intelligent technology

The day when your phone can automatically comfort you when you’re down is a long way off. But emotionally intelligent tech is on the rise, with Affectiva’s Affdex helping the likes of Unilever and CBS to gauge reactions to shows and adverts. Can algorithms judge emotions better than humans?