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  • Density can see if your local haunt is a ghost town
  • Density can see if your local haunt is a ghost town
    Chris JL, Creative Commons (2011) ©
CASE STUDY

Density: broadcasting busyness in real time

Despise crowded bars? Fed up of queues at coffee shops? Whatever the gripe, the congestion of cities is a worldwide problem that affects the way we live. Enter Density – an app and device that measures the real-time population of bars, cafés and gyms to broadcast busyness in real time.

Location United States

Scope
Despise crowded bars? Fed up of queues at the coffee shop? Or maybe you can never find a free machine at the gym? Whatever the gripe, the congestion of cities is a worldwide problem that’s affecting the way we live; Americans collectively spend around 37 billion hours every year waiting in line, while the average Brit will spend over a year of their life in a queue. [1][2]

With 86% of UK consumers saying they’d avoid a store if the queue was too long, the impact can be negative for brands and customers alike. [

Canvas8

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