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  • How do sight and sound affect what we taste?
  • How do sight and sound affect what we taste?
    Viewminder, Creative Commons (2012) ©
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How to create a multi-sensory flavour sensation

When it comes to food, it’s all about flavour – right? Canvas8 spoke to Charles Spence, the psychologist behind ‘gastrophysics’, to discover how all senses impact on how we taste and to find out how brands are using packaging, colour and sound to radically alter our flavour experiences.