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  • How is John Lewis upgrading its fashion offering?
  • How is John Lewis upgrading its fashion offering?
    John Lewis (2014) ©
CASE STUDY

Found at John Lewis: buying a branded lifestyle

Once known for cosy bed covers and sensible slippers, John Lewis has polished up its fashion credentials through upmarket brands and designer collaborations. It has now launched Found at John Lewis, a boutique store concept which will allow customers to buy a whole lifestyle.

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