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  • There’s safety in numbers
  • There’s safety in numbers
    Leonardo Veras, Creative Commons (2014) ©
CASE STUDY

#squadgoals: when your social group becomes a status symbol

Raised online, Gens Y and Z expertly craft virtual identities that reflect and enhance their offline lives. And increasingly, friends – or ‘squads’ – are a part of that image. As the hashtag of the moment, what does #squadgoals say about the way digital natives form and maintain friendships?