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  • Has Romero Britto turned selling out into an art form?
  • Has Romero Britto turned selling out into an art form?
    Vogue Japan (2013) ©
CASE STUDY

Romero Britto: art for the Brazilian masses

In 2014, seven of the 20 most visited exhibitions across the world took place in Brazil, with one artist towering over the rest. Despised by scholars and critics, how does Romero Britto sell art worth over $50 million a year? And why do Brazilians love his colourful imagery so much?

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