Brands are truly opening up, using media and technology to give consumers an insider’s view into their world and encourage them to buy that view – whether behind the scenes footage or exclusive web access to a product.

“You can still like fashion and be a feminist,” says Mother's Katie Mackay. But with enduring stereotypes, the 'taboo' topic has often been avoided by women's magazines – until now. Can a new campaign by fashion magazine Elle 'rebrand' feminism?

Embracing the quirks of '90s indie pre-digital culture, Rookie is an online magazine that speaks with a funny, fresh and sincere voice to younger Millennials. Created by Tavi Gevinson at age 15, the magazine reworks the tone of mainstream media.

Will we continue to talk less and message more? Which social media platform will be a stand-out success? Will Line take over the West and how will the trend for unbundling develop?