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  • Will an e-newsletter resonate with Dunham’s hip fans?
  • Will an e-newsletter resonate with Dunham’s hip fans?
    Fortune Live Media, Creative Commons (2012) ©
CASE STUDY

Lenny: Lena Dunham joins the e-newsletter revival

Lena Dunham is the latest star to grab a slice of the lifestyle sector with the launch of her e-newsletter, ‘Lenny’. Aimed at young feminists, it’ll cover everything from politics to style, without shying away from the nitty gritty. But will such a retro medium resonate with Dunham’s young fans?